Niche Research – Aquarium Supplies
The next item that we had covered in our “What Should I Sell Online” series was Aquarium Supplies. In the previous post we covered several of the tools that we use when researching a niche, the main steps that we covered were:
- Check Demand
- Check For Long Tail Phrases
- Check Insights
- Check Pagerank
In this post we wont provide a screenshot for all of these but we’ll go through each step and provide a “Go” or “No-Go” for each step in the process for the niche of Aquarium Supplies.
Step 1 & 2: Check Demand & Long Tail Phrases “GO”
After looking at the demand for the phrase “Aquarium Supplies” we found that the search volume was a little low at 8100 searches which is about half of what we usually like to see.
However, as we mentioned in the previous post, that’s not a hard and fast number, the other factor you want to look at is the related phrases that offer traffic that you can capitalize off of as well.
Step 3: Check Google Insights “GO”
A quick search on Google Insights showed us that Australia is the #1 location where searches for “Aquarium Supplies” are being done but that the United States is a close second. That is good enough information for us to move forward to the next step.
Step 4: Check PageRank “GO”
After looking at the top 4 competitors for the phrase “Aquarium Supplies” on Google we found that the PageRank of those sites is a little higher than we’d like to see but not enough to deter us from moving forward. The PageRank for the top 4 pages was 4,3,0,4. While we’d like to see the PageRank be more in the 0-2 range the fact that there are no sites with a PageRank of 5+ shows us that none of these competitors are unbeatable in the rankings.
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